Nazara Technologies has announced an official partnership with nCore Games to launch FAU-G: Domination, a brand-new multiplayer shooter game and an exciting addendum to the FAU-G franchise. This partnership, made official on June 26, 2024, aims at riding the wave of popularity garnered by games being created out of India and servicing the changing needs of local gamers.
A New Chapter for FAU-G
FAU-G: Domination is pitched as a massive improvement over its predecessor, which has already racked up almost 50 million downloads since launch. The game will be published and distributed by Nazara Publishing, with pre-registration planned on platforms such as the Google Play store and App Store this year. This deal further cements Nazara’s commitment to growing its gaming portfolio and nurturing homegrown gaming development efforts.
Game Features and Development
According to Nitish Mittersain, founder of Nazara Technologies, “Made-in-India games have huge potential to address the growing needs of the Indian gamer with locally relevant content.” This statement accentuates that cultural relevance in the gaming experience is really required in the Indian market.
Made by nCore, through its subsidiary Dot9 Studios, FAU-G: Domination brings different Indian characters with their own backstories to life in a modern military setup. Team-based and solo gameplay modes induce a myriad of competitive gameplay experiences. One can expect a range of maps that bring out the diverse cultural ethos of India, steeped in tradition but turned modern in gameplay.
For Vishal Gondal, the co-founder of nCore Games, the entire project assumes paramount importance against the backdrop of India’s gaming scenario. He said, “FAU-G: Domination is our humble response to PM Modi’s Make-in-India call, and we are grateful that Nazara shares our vision of bringing the best of India to the world.” In essence, this venture is not only aimed at thrilling people but also seeks to establish India as one of the biggest gaming franchises in the world.
Nazara Technologies last month said it is launching its publishing unit in October 2023 to participate in the high-growth gaming market in India. The company is currently looking to invest between ₹1 crore and ₹3 crore for each game. It looks ahead to finding and publishing up to 20 games across multiple platforms in the space of the next 12-18 months on Mobile, web3, VR, and PC.
The initiative is part of the larger strategy aimed at end-to-end solutions for game developers, thus offering them market access, marketing, monetization strategies, and state-of-the-art analytics. All the way back in December 2023, Nazara Publishing announced its first set of five games, across different genres from various Indian studios.
This partnership between Nazara and nCore is going to set an example for many partnerships to come in the Indian gaming industry. Keeping in mind local content with culturally relevant themes, FAU-G: Domination is going to leave a chord with gamers in India, making them proud and part of a community.
The Indian gaming industry is seeing immense change. The availability of the internet is getting easier for people, the penetration of smartphones is at a very fast rate, and the percentage of young people is on a rise. As players increase in the market, so does demand for innovative and engaging gaming experiences.
With Nazara Technologies and nCore Games gearing up for the launch of the highest anticipated FAU-G: Domination, expectations are all over the bar. This partnership means more than a step ahead for the FAU-G franchise; it mainly means defining the game for Indian gaming on the global front. Both companies strive to make a mark in the gaming industry by bringing a high-quality and locally relevant focus on content.
In fact, FAU-G: Domination is much more than just a game; it is an assertion of India’s ability in the gaming sector and a celebration of its richness in culture. This would have been something that all players could look forward to—right before the launch date—by glimpsing into an exciting gaming experience that brings forth the spirit of India.
